Where are you most vulnerable?

March 09, 2012

Posted in Strategic Planning.

This week, a new viral video made the rounds, and it’s not the one you’re thinking of.

This one is from a site that sells razor blades cheap, ships them to your door, and charges you a monthly fee. It’s a new business model for razor blades, and it didn’t come from any of the brands you know. It’s called Dollar Shave Club, and the video they produced is just as interesting as their disruptive business model.

Design blog Graphicology notes how this new startup isn’t doing anything terribly difficult, it’s just doing something different. And it should shake up the established players. Why didn’t they come up with this first?

The question you must ask, is where is my organization most vulnerable? How could someone come along and do what we do, except better, more efficiently, cheaper, or in a more compelling way?

Whether you like it or not, you’re competing for dollars, participants, media attention, staff, and more. And if you’re doing things because that’s how you’ve always done it then you’re dead in the water. Do things because _it’s the best way to do it. And if you aren’t sure it’s the best way, experiment and try to fail until you are sure.

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