Inefficient but Effective: Dartmouth

June 15, 2009

Posted in Management and Marketing.

Sure, there’s a lot of demand for transparency in non-profits. Donor-investors expect you to run lean and clean, with as much efficiency as possible. But let’s face it: that’s not the goal of a non-profit. Your goal is your mission.

Dartmouth’s development office produced a fantastic 2 minute, 21 second video explaining their “business model” to donors. It’s done with some sweet animation and a sense of sarcasm that rarely succeeds. But in this case, it makes you sit back and appreciate just how difficult it can be to run a top-notch institution of higher education. Read more about their approach…

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