When NOT to do social media

November 05, 2008

Posted in Marketing.

On the heels of deciding To Blog or Not to Blog, I wanted to share a great post from Beth Kanter about whether social media is right for you.

Don’t jump into social media before you’ve answered these questions:

  • Are there pressing organizational issues to address?
  • Are there effective or efficient ways to reach same outcomes?
  • Does your current/potential audience use social media?
  • Are you being seduced by Shiny Object Syndrome?

If you haven’t mastered the basics, you can’t make the advanced stuff work.

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