A fun and useful litmus test for your board
What drives your board members to stay on the board? What happens if they can’t answer that question?
Ask your board members what they would say if someone asked them why they cared enough to serve on this board. If they ran into someone at work or socially, what would they say? What speaks to you deeply about our work?
The secondary benefit of this exercise? Find out who belongs and who doesn’t. If someone can’t find a reason they’re there, a reason to get excited about the organization and its purpose, then they need to go. I wouldn’t worry about winning them over.
A few years ago during a meeting, we a similar exercise. I recall a conversation with one board member whose only reason for being on the board was that I had asked them to join. Needless to say, this person wasn’t a terribly productive or positive board member. (Fortunately for both the organization and this person, this person resigned not long after.)