What's the point of strategic planning?
I wrote about the strategic planning journey to explain that the process itself has value.
But it would be silly to go through the process and then let that strategic plan gather dust. A strategic plan is a catalyst for change.
In a recent planning session, our facilitator from SCORE made a good comment that I wanted to share, because it sums up the whole point pretty well:
“The end result of strategic planning is specific actions toward achievable goals.”