When NOT to do social media

On the heels of deciding To Blog or Not to Blog, I wanted to share a great post from Beth Kanter about whether social media is right for you.

Don’t jump into social media before you’ve answered these questions:

• Are there pressing organizational issues to address?
• Are there effective or efficient ways to reach same outcomes?
• Does your current/potential audience use social media?
• Are you being seduced by Shiny Object Syndrome?

If you haven’t mastered the basics, you can’t make the advanced stuff work.

Want to comment? Send me a note on Twitter or email me.