#1 Reason You're Not More Successful
The difference between success and failure isn’t smarts or money. It’s not your logo or your office or your website.
You’re not more successful because you’re not doing more.
All the fine tuning, testing, strategic planning, and seminars won’t do you any good in a vacuum. Those can take you from 80% up.
But going from 0 to 80% is easy – it’s just a matter of taking action and doing something.
As 37 Signals often says, If it works, do more. If it doesn’t work, do less.
We stopped our strategic planning because it was a distraction from doing the work. We weren’t at a stage where extensive planning sessions were helping us. We didn’t have our house in order. We weren’t actively fundraising and marketing our programs. We weren’t collecting the right information. We couldn’t even speak intelligently about our financial picture.
So we hit “pause.” Six months later, we feel much more secure about all facets of the organization. This winter, we’re starting our strategic planning again.
My designer friend Oak taught me this acronym: GOYA. It means “Get Off Your Ass.” Sometimes I set it as my desktop background just so I have a constant reminder (download the wallpaper) to myself that I need to put up or shut up.
So your challenge each day is to accomplish something that helps advance your mission. Call or visit a donor. Write a thank you note. Make a quick decision and execute.