Treat Donors Right
From FundRaising Success comes the article, Treat your best donors right
A couple of gems:
…thatâ€™s what a lot of fundraisers do: They hand-pick the donors who are most responsive to their fundraising programs â€” and put them in a radically different program. And itâ€™s probably costing them significant revenue.
[Major donors] give more money. Duh. But this fact should inform what you ask them for. Are you asking folks who routinely write you checks for $500 to give you $20? If you are, youâ€™re not only leaving money on the table, youâ€™re saying loud and clear, â€œWe donâ€™t really know you!â€
They are a more valuable asset to your organization. It helps to approach them with investment thinking. The dollars you spend on them can trigger a much better return.
They get more personal touches, like thank-you phone calls or handwritten cards, birthday cards, special reports on your work, invitations to see your work firsthand, and other appreciative touches.